IT 2020: Preparing for the Future

      Digitization has transformed the business world. Digital tools are now ubiquitous in all aspects of commerce, from business processes to services and transactions, and one engine is driving the change: information technology.

     Today's companies not only rely on information technology, they can't compete without it. IT is integrated into products, it pulls priceless information from customer data, and it is the force behind online shopping. As digital becomes even more prevalent, the demand for IT will continue to rise, which in turn will place a heavier burden on IT organizations. Driven by the further digitization of business and increasing market competition, IT is becoming even more indispensable.

     What will IT 2020 look like? A new A.T. Kearney study reveals that over the next seven years, two-thirds of companies expect to invest more in IT in all areas along the value chain, but especially in sales and customer interactions. The moral of this story is that as IT gets a bigger slice of the corporate budget, expectations will rise, and even the smallest miscalculation about IT priorities will put the whole company at risk.

     To cope with this pressure, top-notch IT organizations will focus more on business interactions—no easy task, given the shortage of business-savvy IT experts and the scarcity of other resources.

     So tomorrow's IT challenges are basically a question of supply and demand. To meet these challenges, forward-thinking companies will capture long-term growth by striking a balance between the costs of IT and its value.

     Let's look at IT's future from both a demand and a supply perspective.
Today's companies not only rely on information technology, they can't compete without it. IT is integrated into products, it pulls priceless information from customer data, and it is the force behind online shopping. As digital becomes even more prevalent, the demand for IT will continue to rise, which in turn will place a heavier burden on IT organizations. Driven by the further digitization of business and increasing market competition, IT is becoming even more indispensable.
  What will IT 2020 look like? A new A.T. Kearney study reveals that over the next seven years, two-thirds of companies expect to invest more in IT in all areas along the value chain, but especially in sales and customer interactions. The moral of this story is that as IT gets a bigger slice of the corporate budget, expectations will rise, and even the smallest miscalculation about IT priorities will put the whole company at risk.

      Digitization has transformed the business world. Digital tools are now ubiquitous in all aspects of commerce, from business processes to services and transactions, and one engine is driving the change: information technology.Digitization has transformed the business world. Digital tools are now ubiquitous in all aspects of commerce, from business processes to services and transactions, and one engine is driving the change: information technology.

 So tomorrow's IT challenges are basically a question of supply and demand. To meet these challenges, forward-thinking companies will capture long-term growth by striking a balance between the costs of IT and its value.So tomorrow's IT challenges are basically a question of supply and demand. To meet these challenges, forward-thinking companies will capture long-term growth by striking a balance between the costs of IT and its value.